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arget Customer

1) Age Band & Gender – 18 – 60 years / Male & Female both (75% of audience is of 25-45 years age band)

2) Salaried or Self-Employed both

3) Bachelor / Couple / Small Family / Engaged etc

4) Monthly Income of the applicant must be above 15K per month

5) Must be having valid KYC (AADHAAR, Voter Card, Passport, Driving Licence, Utility Bill), PAN, Bank Account

6) Can operate a mobile or work on a website i.e. has access to internet

7) Must be using Net-Banking

8) Non-Credit Card User